There is another way to boost your online rankings and increase traffic to your website – Online Directories! These are often overlooked as the not-so-sexy cousins of social media stars like Facebook and Twitter.
Online directories are the work-horses of the internet; listing businesses and giving customers the details of your business and your website so they can contact you. Think White Pages. You can target a big or as small a market as you like. General business listing directories such as True Local target the broader market, local directories such as My Sunshine Coast target the local market and industry-specific directories, for example CPA for Accountants, targets your more defined market.
Online directories such as TrueLocal and ShopSeek are general directories for Australian businesses. They provide categorised listings of businesses across the country, making them easy to find. You simply type in what you’re looking for and where you need it to be.
For example, I might like to search for coffee shops in Caloundra, type that into the directory and it presents a list of coffee shops. I can then read up on each coffee shop, including reviews from people who have been to them.
The beauty of general directories is that they cover almost every type of business or industry across Australia, allowing potential customers to find you.
There’s also a chance that there are specialised directories for your industry, for example I happily stumbled across an online directory dedicated to Australian and New Zealand wines; Wine Titles. On the other hand, if Manufacturing, Industrial and Mining is more your thing, then head over to Ferret.
So how exactly do these online directories benefit your business? In addition to the fact that they provide a portal for your customers to find you, they also improve your rankings in search engines such as Google, Yahoo and Bing. You see, search engines rank websites in a variety of ways; one of the most important ways is how many other websites have links to your site. Directory links are very beneficial to your rankings; search engines love being able to put two and two together. What a powerful way to create synergy for your business!
Listing your business on online directories is a vital part of your online marketing strategy. Keep in mind that it is important you maintain consistent marketing messages across all online and offline platforms. This creates strong branding and powerful communication, increasing awareness of your brand and avoids unnecessary confusion. Maintaining a consistent marketing message is part of integrated marketing. It’s a very powerful tool in presenting your brand to your customers.
How do I effectively reach my target market using online directories? Simply by contacting the Rejuvenate Team today.
Australia’s top Online Directories
* Google Places
* Aussie Web
* True Local
* Start Local
* Hot Frog
* Come on Aussie