Your website is one of your most important business assets.

You own your website. You get to choose exactly what you have on your website, how it looks and what it says.

But that’s the problem. 

You can have anything you like (within reason) on your website, but what are your potential customers wanting to see on your website? What are they searching for? And what will bring your business more sales?

When you are staring a blank page, a good way to start is by looking at your ‘Call to Actions’. 

What is a Call to Action?

A Call to Action is encouraging people to act in a certain way. It may be making an enquiry via email, clicking on a link or educating your target audience. Being clear on your Call to Actions is one way to encourage more sales leads from your online marketing efforts. 

It is important to note that a Call to Action can be written or implied. That is, you may have a written Call to Action at the end of each blog article encouraging readers to email you. The implied Call to Action of that blog article is to write a helpful, educational article that positions you as an authority in that space (have a guess what my Call to Actions are!)

A Call to Action is NOT ‘make more sales’. That’s too broad and un-targeted. Of course, the end result of all marketing is that someone buys from us. But the Call to Action often happens way before any sales, particularly if the products for sale are more complex or on the expensive side, or if it’s a personalised service.

Ideally you would have a Call to Action for each of your web pages, your overall website and each of your social media channels. 

Call to Actions on Social Media

Do you want someone to: 

  • see your brand and get to know it
  • send a direct message
  • comment
  • share
  • review your business
  • click through to your blog article
  • identify with you and engage with you and your business 

Call to Actions on a Website

Do you want someone to:

  • see your products and services
  • check you out by reading your testimonials and looking at your About page 
  • buy a product online
  • read or scan through your blog articles
  • learn about your products and services 
  • learn about your industry

Call to Actions on a Web Page

Do you want someone to:

  • email you
  • phone you
  • text you
  • submit a form
  • go to another web page on your website
  • go to another web page on another website
  • go to one of your social media channels
  • visit your store or business premises in person

Each channel can have more than one Call to Action, however don’t have more than about 3 each. Can you imagine a blog article that asks you to email, phone, look at this link and go to Facebook, and Instagram AND buy this product? It’s not going to happen. Less options are better.

Focus on your target markets and how they like to buy or engage with you.

If you want them to email you, your email address should be on every page to reduce the risk of ‘clicking off’ your website.

When I say someone, that’s a potential customer or one of your target markets. Someone that can potentially buy from you. Not someone random. 

The next question is: how do you encourage your potential customer to do the action you have identified? Your Call to Action.

This is when you identify your online marketing strategy. For more information about your online marketing strategy, visit Online Marketing Strategy

Grow your business and save time with our marketing services. Specialising in search engine optimisation (SEO) and content marketing, Rejuvenate Marketing ensures you get results.  Contact us for more information.